Giordano International was founded in Hong Kong in 1981 and is now one of the worlds leading international retailers of apparel and accessories for men, women and children. From its beginnings as a manufacturer of casual clothing in the 1970s, Giordano has developed into one of the world’s most renowned, apparel retail brands. By focusing relentlessly on its five corporate business values of Quality, Knowledge, Innovation, Service and Simplicity (Q.K.I.S.S), Giordano has grown from its single Hong Kong store in 1981 to the present network of over 2,200 stores in the Middle East, Asia, Australia, and India.

Giordano International has been recognised on an international level for its corporate governance and Giordano's global success story has also featured as a Harvard Business School case study.

Giordano Middle East was established in March 1993 as a joint venture between Emirates Trading Agency (ETA), Dubai, and Giordano International Ltd, Hong Kong.